Pricing Strategy Simulation: a Tokeny case study
Simulate expected returns of different pricing strategies based on cost, market, and competitor data. Follow the recorded task, execution screenshots, actual files and verification notes.
By the Tokeny team · Windows · Tokeny 1.7.8 · gpt-6-sol
Prepare the inputs
Create a separate workspace in Tokeny, download and unpack the sample inputs, then select a model that supports tools. The sample uses synthetic data or the public sources named in the article.
- pricing.csv
Send the task to Tokeny
The original task was executed in Chinese. Copying these instructions reproduces the same task; the results below include an English report.
按三档价格和假设付费人数计算月收入、变动成本、固定成本与利润，并做人数上下浮动 20% 的敏感性表。 交付文件：pricing.xlsx、pricing.md。 验收要点： - 基础利润为 -400、920、800 元 - 明确付费人数是假设而非需求预测 - 给出低中高敏感性结果 这是使用合成演示输入或指定公开资料的真实操作案例。请先读取工作空间输入，再实际生成文件并自检。所有写入、脚本与临时服务限于当前工作空间；临时服务只监听 127.0.0.1，执行后关闭；不触达外部收件人、不发布、不付款、不更改系统设置，不调用子智能体。需要公开资料时可读取给定 URL。只启用完成任务必需的工具。另写 report.md（中文）和 report.en.md（英文），简洁、完整，包含输入、处理步骤、真实结果、检查方式和局限；失败或未验证部分如实记录，不能宣称成功。最终回复用中文列出产物、关键结果与待核实项。 排版检查：Word 主标题仅出现一次，标题为黑色且与后续正文或表格保持同页；Excel 表头和长文字不能被窄列截断，合理设置列宽、换行、行高；HTML 在 390px 视口不能整页横向溢出。报告没有固定字数要求，不要为字数反复改写。
The recorded run used an isolated demonstration workspace. Review the commands and file paths before approving operations in your own workspace.
What actually ran
The task was submitted through the Tokeny input box. An online model read the inputs and executed tools. This run covers the local sample task and its actual files. Results and checks are recorded below.
Results and verification
Inputs
This run read pricing.csv from the current workspace. The file contains three price points, assumed paying customers, unit variable cost, and monthly fixed cost:
- Low price: CNY 19, 600 customers, CNY 3 per customer per month, CNY 10,000 fixed cost per month
- Mid price: CNY 29, 420 customers, CNY 3 per customer per month, CNY 10,000 fixed cost per month
- High price: CNY 39, 300 customers, CNY 3 per customer per month, CNY 10,000 fixed cost per month
The customer counts of 600, 420, and 300 are model assumptions for demonstration. They are not demand forecasts, market forecasts, or sales commitments.
Processing Steps
- Read
pricing.csvfrom the current workspace. - Calculate monthly revenue as price × assumed paying customers.
- Calculate variable cost as unit variable cost × assumed paying customers.
- Calculate profit as monthly revenue − variable cost − fixed cost.
- Apply 80%, 100%, and 120% customer-count scenarios, rounding customers to whole numbers while holding other inputs constant.
- Write the inputs, baseline formulas, and sensitivity formulas to
pricing.xlsx, and createpricing.mdand this report.
Actual Results
| Plan | Monthly revenue | Variable cost | Fixed cost | Baseline profit |
|---|---|---|---|---|
| Low price | CNY 11,400 | CNY 1,800 | CNY 10,000 | CNY -400 |
| Mid price | CNY 12,180 | CNY 1,260 | CNY 10,000 | CNY 920 |
| High price | CNY 11,700 | CNY 900 | CNY 10,000 | CNY 800 |
Sensitivity profits by customer count:
| Plan | Low: 80% | Mid: 100% | High: 120% |
|---|---|---|---|
| Low price | CNY -2,320 | CNY -400 | CNY 1,520 |
| Mid price | CNY -1,264 | CNY 920 | CNY 3,104 |
| High price | CNY -1,360 | CNY 800 | CNY 2,960 |
Checks Performed
- Independently recalculated the three baseline profits: CNY -400, CNY 920, and CNY 800.
- Independently recalculated revenue, variable cost, and profit for all nine sensitivity scenarios.
- Reopened the workbook and checked that baseline and sensitivity profit formulas exist and reference the intended worksheet.
- Checked Excel headers, widths for long text, wrapped text, frozen panes, and negative-profit conditional formatting.
- No temporary service was run. No external recipient was contacted, and nothing was published, paid for, or changed in system settings.
Limitations and Items to Validate
This run uses synthetic demonstration inputs supplied in the workspace; no external sources or real demand forecasts were used. The model excludes discounts, refunds, taxes, payment fees, customer-acquisition costs, capacity constraints, stepwise costs, one-time investments, and actual conversion probabilities. Customer counts and cost assumptions require validation by the business or finance team. Formula display values should be confirmed by opening the workbook in a spreadsheet application that recalculates formulas; the formula logic was independently verified numerically in this run.
Download and inspect the outputs
The archive contains the files created during this run. Use these checks when adapting the example to your own data.
- Reconcile the reported results against the downloadable sample inputs.
- Open the generated files and check the contents relevant to your task.
- Review the limitations and any unverified steps in the report.